echoo Brand Design
echoo Brand Design
echoo
Brand Design
About
This project proposes echoo—a time-capsule messaging app that lets users schedule messages to their future selves or loved ones. I developed a comprehensive brand identity system, including logo design, color palette, typography, and usage guidelines to communicate echoo’s core values of nostalgia, reflection, and connection.
This project proposes echoo—a time-capsule messaging app that lets users schedule messages to their future selves or loved ones. I developed a comprehensive brand identity system, including logo design, color palette, typography, and usage guidelines to communicate echoo’s core values of nostalgia, reflection, and connection.
Tools
Individual Project
4 Weeks
Final Deliverable
Final Deliverable
Target Demographic:
Target Demographic:
+ People of all ages, especially young adults and adults, who have emotional communication needs and curiosity about the future.
+ It could be used for special occasions such as birthdays, anniversaries, graduations, weddings, or any pivotal moments to send messages and reminders.
+ People of all ages, especially young adults and adults, who have emotional communication needs and curiosity about the future.
+ It could be used for special occasions such as birthdays, anniversaries, graduations, weddings, or any pivotal moments to send messages and reminders.
What It Actually Is:
What It Actually Is:
The app allows users to write messages, videos, or photos and choose a specific future date to send these items.
The app allows users to write messages, videos, or photos and choose a specific future date to send these items.
Pitch:
Pitch:
“Leave a message to future”
“Leave a message to future”
Starter Pack Meme
Starter Pack Meme
Design Development
Design Development
Experimenting with various fonts for the word mark
Experimenting with various fonts for the word mark
Exploring different graphic mark ideas
Exploring different graphic mark ideas
Listing potential brand colors
Listing potential brand colors
Experimenting with typography
Experimenting with typography
Experimenting with different color combinations
Experimenting with different color combinations
