echoo Brand Design Guidelines

echoo Brand Design Guidelines

echoo Brand Design Guidelines

About

This project proposes echoo—a time-capsule messaging app that lets users schedule messages to their future selves or loved ones. I developed a comprehensive brand identity system, including logo design, color palette, typography, and usage guidelines to communicate echoo’s core values of nostalgia, reflection, and connection.

Tools

Individual Project

4 Weeks

Final Deliverable

Target Demographic:

+ People of all ages, especially young adults and adults, who have emotional communication needs and curiosity about the future.

+ It could be used for special occasions such as birthdays, anniversaries, graduations, weddings, or any pivotal moments to send messages and reminders.

+ People of all ages, especially young adults and adults, who have emotional communication needs and curiosity about the future.

+ It could be used for special occasions such as birthdays, anniversaries, graduations, weddings, or any pivotal moments to send messages and reminders.

What It Actually Is:

The app allows users to write messages, videos, or photos and choose a specific future date to send these items.

The app allows users to write messages, videos, or photos and choose a specific future date to send these items.

Pitch:

“Leave a message to future”

“Leave a message to future”

Starter Pack Meme

Design Development

Experimenting with various fonts for the word mark

Exploring different graphic mark ideas

Listing potential brand colors

Experimenting with typography

Experimenting with different color combinations

Let's Connect

Let's Connect

Contact Me

Contact Me