echoo Brand Design Guidelines

About

This project proposes echoo—a time-capsule messaging app that lets users schedule messages to their future selves or loved ones. I developed a comprehensive brand identity system, including logo design, color palette, typography, and usage guidelines to communicate echoo’s core values of nostalgia, reflection, and connection.

Tools

Individual Project

4 Weeks

Final Deliverable

Target Demographic:

+ People of all ages, especially young adults and adults, who have emotional communication needs and curiosity about the future.

+ It could be used for special occasions such as birthdays, anniversaries, graduations, weddings, or any pivotal moments to send messages and reminders.

+ People of all ages, especially young adults and adults, who have emotional communication needs and curiosity about the future.

+ It could be used for special occasions such as birthdays, anniversaries, graduations, weddings, or any pivotal moments to send messages and reminders.

What It Actually Is:

The app allows users to write messages, videos, or photos and choose a specific future date to send these items.

Pitch:

“Leave a message to future”

Starter Pack Meme