The NYX Cosmetics AR Advertising Campaign for the Avatar: The Way of Water collection combines immersive technology and creative storytelling to captivate women aged 18-34. Designed for Facebook and Instagram, the campaign features an interactive AR filter that lets users transform into a Na’vi-inspired look, complete with customizable makeup effects from the collection. The experience seamlessly integrates with social sharing, encouraging users to showcase their unique looks while exploring the vibrant, water-themed aesthetic of the collection.